Oftentimes, we’ll get calls asking for a standard rental car. When we tell them we specialize in classic and exotic cars, 9/10 times they burst out laughing. I never understood that until I looked from the outside in. When most people think of a rental car, it’s along the lines of “I’m in a strange city and need transportation to and from something I most likely don’t want to do.” I totally understand that, but it’s such a different experience when you come to Morrie’s Heritage and pick up something like a 1987 Porsche 911 to hunt down the best roads you can find. Maybe it’s your wedding day and you pick up our 1966 Mustang to drive away from the wedding chapel. The possibilities we hear are endless, and we want to break down what we do and why we do it.

The idea of Morrie’s Heritage was born from a few different factors. Basically, a pipe dream, sharing our love of motoring, and bringing a unique service to a market where owning a classic car isn’t feasible for everyone. Sure, you can rent standard or luxury cars and drive them, but the idea of renting a ’67 Cadillac and cruising around the lakes of Minnesota is very special. We wanted to bring that joy to people, so we figured out a way to make it happen! It all started with buying four cars and figuring out an insurance company that would let us have some fun. About a year and a half later, we got it all figured out and started with a group of founding members. Those members helped us grow into what we are today, and we can’t thank them enough for their input, dedication, and passion for the project.

Through all of our growing pains and hard-earned lessons, we found out how to let people get behind the wheel. We bring automotive enthusiasts, automotive rookies, day travelers, wedding couples, and everything in between together to share a common passion. The passion for vintage motoring. Whether it’s cruising for the day, putting it in gear to the sound of wedding bells, or celebrating a special birthday – we’re here and happy to be a part of that special day. We can’t wait to see you at Morrie’s Heritage!